Itc limited is an indian multinational conglomerate company headquartered in kolkata, west. All of these product lines when grouped together form the product mix of the company. The product mix, also called product portfolio, is the set of all product lines and items that a company offers for sale. In the short period since its entry, itc has already launched an array of brands, each of which offers a unique and superior value proposition to.
Certainly, the product line is too short if the company could increase profits by adding items to it. Thus, taking the above example, if there are 4 product lines within the company, and 10 products within each product line, than the product line width is 4 only. Aashirvaad svasti ghee launched in 2015, aashirvaad svasti ghee is the first product from itc s dairy portfolio, manufactured at itc s very own, stateof theart manufacturing facility in munger bihar. Itc has worked with many oems to develop our extensive product line of air flow ventilation. Providing outsourced it solutions and services to leading global customers. Currently, aashirvaad svasti ghee is available in the markets of tamil nadu, puducherry, karnataka, kerala and delhi including ncr and can be ordered online panindia. Interdenominational theological center located in atlanta, georgia prepares scholars from across the u. Search list of indian itc hs codes and hs classification system, harmonised system product code, exim codes lookup and hs code finder. For example, the product lines of itc are fmcg, hotels, paper board and packaging, agribusiness. Control and protection contactors 995a contactors accessories for contactors high power contactors overload relays for contactors disconnect switches. It decreases the cost of the product for the end user since they now do not have to pay double taxes or tax on tax. Equivalence table between metric and imperial wire sections.
A product line is a group of related products under a single brand sold by the same company. Itc s market analysis and research trade map user guide 1 international trade centre itc chapter 1 introduction 1. Stretching the product line the marketing study guide. In the example below, there are 4 product lines that show the width of the itc. Our agency product suite automates your insurance client lifecycle. The product line generally refers to a type of product within an organization. This can happen by two ways product line stretching and product line filling. The remainder of this survey is structured as follows. Oct 24, 2009 this project is all about the product line and range of itc company slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The department of product and market development dpmd delivers all these products, being one of the two technical divisions of the international trade centre itc.
Fast moving consumer goods fmcg itc is one of indias leading marketer in fast moving consumer goods business. A product line is a group of products that a company creates under a single brand. Aecq104209, caterpillar product line kelly tractor. The product lines may range from one to many and the company may have many products under the same product line as well. Itc infotech, a global it services company, is today one of indias fastest growing it and ites service providers. Competitive strategy and its impact on itc portfolio ijrmet. However, the areas of application of zf products are even more varied. As the same product cannot target the complete market, the product line is extended which is known as product line length extension. It is itcs strategic intent to secure longterm growth by synergising and blending the diverse pool of competencies residing in its various businesses to exploit emerging opportunities in. Itc brands are designed and customized to delight your diverse tastes, needs and lifestyles. If they were to offer a basic smart phone they would be stretching their product line downward that is, taking it beyond the standard offering and introducing types of products that would appeal to. In line with itc s aspiration to be indias premier fmcg company, recognised for its worldclass quality and enduring consumer trust, itc forayed into the personal care business in july 2005. Get prepared for ethical leadership, across diverse industries, in a multicultural world. Perhaps their physical attributes, prices, quality, or type of customers are the same.
Gavial itc now provides design, manufacturing and testing of acoustic sensors, including piezoelectric transducers, sonar arrays and associated hardware as well as all legacy itc models. Introduction to the r project for statistical computing for use at itc. Were here to answer your questions about hearing loss and hearing aids. In thecanal half shell itchs intheear ite y 0 10 20 30 40 50 60 70 80 90 100 110 120.
Also, the company forayed into the greeting, gifting and stationery products business with the launch of expressions range of greeting cards. A product line in business is a group of related products under the same brand name that is manufactured by a single company. T he itc decides whether to begin a section 337 investigation within. The readytoeat dishes are a selection of authentic indian. Watch the videos by selecting the keynote titles robert klosterboer, executive vice president and general manager of the analog solutions group for on semiconductor and sci llc. The links below correspond to the various sections in the table of contents for the harmonized tariff schedule. At itc we believe in the power of technology, and the positive impact it can have on agencies. Our full range of food and beverages are designed to bring a smile to anyones face, anytime, anywhere. Bcg matrix is often used to prioritize which products within company product mix get more funding and attention. A line can comprise related products of various sizes, types, colors, qualities, or prices. About itc incorporated on august 24, 1910 headquarters kolkata, west bengal chairmanyogesh chander deveshwar change in companys name imperial tobacco company of india limited 1910 india tobacco company limited 1970 i. Cisco can provide your organization with solutions for everything from networking and data center to collaboration and security. Reduced footprint on the panel surface selfcleaning contacts intrinsic grounding of the actuator metal parts excellent flammability ratings.
Clicking on a link will load the corresponding adobe. Product mix usually refers to the length the number of products in the product line, breadth the number of product lines that a company offers, depth the different varieties of product in the product line, and consistency the relationship between products in their final destination of product lines. Product line managers are concerned with length of product line. The dots in the name were removed in september 1974 for the company to be renamed as itc limited where itc. Introduction to the r project for statistical computing for use at itc d g rossiter. Companies sell multiple product lines under their various brand names, seeking to distinguish them from each other for better usability for consumers. Product mix concepts depth the depth of the product mix is the assortment of all sizes, colors and variations offered for each product in the product line for example lifebuoy active red comes in three sizes 125 gms,100 gms and 60 gms cakes consistency. Scale up in milk procurement for aashirvaad svasti range dairy products. Product line is the products that are offered by the company which are similar and can be sold for the same customers to satisfy. Ventilation itc has worked with many oems to develop our. Companies sell multiple product lines under their various brands. As the organization can have a number of different types of products, it will have similar number of product lines. The combination of all these product lines is the product mix. This means nothing else than the number of items in a product line.
If you continue browsing the site, you agree to the use of cookies on this website. Pdf itc and sustainability baragur krishnamurthy academia. Apr 08, 2020 product mix, also known as product assortment, is the total number of product lines that a company offers to its customers. Product mix and product line understanding product.
Developed with leading plastic surgeons, it cosmetics creates clinically proven, innovative, problemsolving color cosmetics and skin care products that harness cuttingedge, antiaging technologies and high performance, skinloving ingredients to provide you with serious beauty solutions designed to give you the power to look and feel your most beautiful. The primary one of the product line decisions is the product line length. On the contrary, the line is too long if dropping items can increase profits. They have to consider these two extremes of the product line and have to strike a balance. This is where the concept of product mix and product line decisions occur, this article clearly explains the differences between product mix and product line in a detailed manner along with examples. Toward a triple bottom line performance vision history sustain itc s position as one of indias most valuable corporations through world class performance, creating growing value for the indian economy and the companys stakeholders. Itc has a dynamic portfolio in its marketing mix with businesses spanning fmcg, agribusiness, hotels, information technology, paperboards and packaging. Ibd domestic sales of agri products are in excess of rs. A product line is a group of related products all marketed under a single brand name that is sold by the same company.
Itc limited is an indian multinational conglomerate company headquartered in kolkata, west bengal. This dimension of the product mix represents the extent to which the activities of the firm are diversified. Cisco offers a wide range of products and networking solutions designed for enterprises and small businesses across a variety of industries. With quality and innovation at the core along with contemporary packaging, customer insights and a formidable nationwide distribution network, it is our unwavering commitment to exceed your expectations, everyday.
It was initially in the cigarette and tobacco business and later diversified into multiple businesses including hotels,paperboards and speciality papers,packaging,agribusiness, packaged foods and confectionery, branded apparel,greeting cards and other fmcg products. Gavial will manufacture and market the itc product line under the name gavial itc. Mar 14, 2020 the width of the product mix is equal to the number of product lines within a company. Bcg matrix also known as the growthshare matrix is used by organizations to classify their business units or products into 4 different categories. Brands in the hospitality sector owned and operated by its subsidiaries include fortunedisambiguation needed and welcomeheritage brands. The 3 types of product line stretching and why companies. The length of a product mix refers to the number of items in the product mix. Product line is defined as the group or set of products that are closely related because they perform a similar function, targeted at the same customer groups and distributed through same channels,etc.
In marketing jargon, product lining is offering several related products for sale individually. Audioquest cables and other audio products combine solid conductors, highpurity metals, specialized geometries, and stable dielectrics to enable naturally beautiful sounds and images. Product line extension is a concept we are all familiar with, whether we know it or not. They reach from the application in the automotive sector up to offhighway usage. Trade map was developed by the international trade centre itc to help both trade support institutions and enterprises to answer these and related questions and thereby facilitate strategic market research. Product mix is defined as the set of all products and items that a particular seller offers for sale. The products are similar and focus on the same market sector. Gain a unique appreciation and perspective through a seminary education that looks, feels. The same year witnessed the launch of itcs wills sport range of casual wear with. Maybe their function or channel distribution are the same or similar.
The breadth of a product mix shows the different kinds of product lines that firm carries. In section 2, we give a short introduction to software product lines using a running example and we present an overview on important software analysis that have been applied to soft. Simply, it shows the number of items in the product line. If adding items to the product line can increase profits, then we can say that the product line is too short. Thus, product line width is a depiction of the number of product lines which a company has. The luxury collection and sheraton which itc uses in association with its own brands in the luxury 5 star segment. Toledo, ohio, purvis, mississippi, and riverside, california. Product line is the products that are offered by the company which are similar and can be sold for the same customers to satisfy the same want. Manufacturing companies rely on itc to provide an unbeatable combination of first class service, rapid response, huge stocks, and access to a diverse and ever growing product line. Its taking an existing product and making various versions of it to satisfy consumers different tastes. Our products offer superior speech understanding, durability, and personalization to deliver unprecedented wearing comfort.
Itc is also the exclusive franchisee in india of two brands owned by sheraton international inc. As of 2020, there are several itc marketing strategies like product service innovation, marketing investment, customer experience etc. Our ulrecognized ties are manufactured from highgrade nylon. Robert klosterboer joined the company in march 2008. Itc is one of indias leading marketer in fast moving. In the short period since its entry, itc has already launched an array of brands, each of which offers a unique and superior value proposition to discerning consumers. Rexton was built on the foundation that exceptional hearing technology should be accessible to all. This article mainly deals with product line stretching which is of three types. Analysis strategies for software product lines 3 we refer the reader to a recent survey benavides et al. Itc infotech has a strength of over 2,000 employees and delivery centers across north america, europe and. Scribd is the worlds largest social reading and publishing site. In line with itcs aspiration to be indias premier fmcg company, recognised for its worldclass quality and enduring consumer trust, itc forayed into the personal care business in july 2005.
Marketing mix of itc analyses the brandcompany which covers 4ps product, price, place, promotion and explains the itc marketing strategy. From getting the leads, to converting them, to retaining the clients, we have each step covered for our agents to help them increase revenue and better their efficiency. May 29, 2019 brand equity in the marketing strategy of itc itc has been ranked 772 on forbes magazine list of top 2000 companies globally. Established in 1910 as the imperial tobacco company of india limited, the company was renamed as the india tobacco company limited in 1970 and later to i. Before turning to the product mix decisions, we first have to know what the product mix actually is.
Product line can be understood as an array of related products, under a specific brand, offered by a particular company to its customers. Itc hs code list and india harmonised system product. Stretching the product line again if we use the apple example above, in the mobile phone market apple only offers smart phones of high quality. Table of conversion factors imperialmetric and metricimperial decimal and metric equivalents of inch fractions. Amul offers a series of closely related products such as milk, butter, ghee, dahi, yoghurt, ice cream, srikhand, gulab jamun, flavoured milk, chocolate, etc. Section notes, if any, are attached to the first chapter of each section. Kitchens of india august 2001 is the name of the readytoeat product range of itc limited. Trade map organizes a large volume of primary trade data and presents them in an accessible, user. The product strategy and mix in itc marketing strategy can be explained as follows. The itc has instituted, on average, 52 section 337 investigations per year from 2004 to 2014, compared with an average of 27 per year during the prior decade. Product mix and product line understanding product length. Impact operates office, manufacturing and distribution centers in.
With number of products under its umbrella itc is now standing as a rank. About itc incorporated on august 24, 1910 headquarters kolkata, west bengal chairmanyogesh chander deveshwar change in companys name imperial tobacco company of india limited 1910 india tobacco company limited. With high technology and proven products zf helps to transport goods from a to b and get people to their destination safely. Itc s international business division ibd is the countrys second largest exporter of agri products with exports of over rs. Product line decisions building a strong product line. From march 2008 to september 2012 he was senior vice president and general manager of the business unit then known. Find the options best suited to your business needs. Paperkraft green impression notebooks paperkrafl notepads green qfmw. Bcg matrix model bcg matrix model the bcg matrix or also called bcg model relates to marketing. Product mix decisions width, length, depth and consistency. Itc also features at 239ranksk in worlds best employers list of forbes magazine and asias 50 biggest performing companies list compiled by business week. The bcg model is a wellknown portfolio management tool used in product life cycle theory.
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